8 Proven Topics All Ghostwriting Clients Want To Talk About

Master the art of interviewing

I want to help you master the art of client interviewing so you can create original content for your clients.

When interviewing clients, it’s always best to start the discussion with a topic or a working headline.

Why? Because you are the director, and the client is the star. And “the star” needs some direction to know what you’re looking for — otherwise they’re going to feel forced to take matters into their own hands.

(And over time, this will make them see you less as a “Premium Ghostwriter” who they can trust for guidance, and more of a “freelance writer” who they have to manage — lowering your value.)

What kind of topics should you suggest? It depends on what sort of piece you are writing and what sort of piece you believe would be most valuable to readers based on the client’s expertise.

But after ghostwriting for 300+ clients over the years, we’ve found these eight proven topics get you the most bang for your buck in any client interview.

Let’s dive in!

1. Ask them for tips

Your client will be someone who has accomplished something other people also want to achieve.