7 Rules For Delighting Your Ghostwriting Clients

This Is The Secret To Protecting Your Career For Decades

The secret to networking?

Become friends with your clients.

If I lost everything and needed a job tomorrow, I know I could make five phone calls and one of the founders or executives or investors on the other end of the line would hire me. Why? Because I have connected with, helped, and worked with so many decision-makers, so many higher-ups at global companies that any one of them would go out on a limb for me, as I would for them. Just like friends do.

Follow these 7 rules and you’ll build enough “relationship equity” to protect your career for decades.

Rule #1: Over-communicate everything.

The Golden Rule: Tell the client EVERYTHING you’re going to do.

Then…

• Do it by the time you said you were going to.
• And communicate to them when they can expect it

No exceptions.

If you are going to be late to a call, let them know. If you said you would send them the outline on Wednesday, but it’s looking like you won’t be able to send it until Thursday, send them an email and let them know.