7 Rules For Delighting Your Ghostwriting Clients
The secret to networking?
Become friends with your clients.
If I lost everything and needed a job tomorrow, I know I could make five phone calls and one of the founders or executives or investors on the other end of the line would hire me. Why? Because I have connected with, helped, and worked with so many decision-makers, so many higher-ups at global companies that any one of them would go out on a limb for me, as I would for them. Just like friends do.
Follow these 7 rules and you’ll build enough “relationship equity” to protect your career for decades.
Rule #1: Over-communicate everything.
The Golden Rule: Tell the client EVERYTHING you’re going to do.
- Do it by the time you said you were going to.
- And communicate to them when they can expect it
If you are going to be late to a call, let them know. If you said you would send them the outline on Wednesday, but it’s looking like you won’t be able to send it until Thursday, send them an email and let them know.
If you make a promise to the client, either keep it OR overcommunicate and readjust their expectations.
Rule #2: Ask as little of them as possible.
Show the client that you:
- Respect their time
- Understand how busy they are
- Are HAPPY to take things on yourself
It’s always nice to send the signal that you’re independent and highly capable.
Rule #3: Send an update at least once a week.
There’s NOTHING a client loves more than knowing you’re hard at work.
- Tell them where you’re at in the project.
- Tell them what they can expect next, when.
- Remind them if you’re waiting on them for anything (approvals, etc.)