7 Questions To Find Your Superconsumers, Accelerate Your Data Flywheel, And Uncover Hidden Opportunities

Without your Supers, you are just another company churning & burning away.

All Superconsumers naturally generate a treasure trove of data.

As I explain in the mini-book A Super Of 1 Is A Super Of 9, a Superconsumer is the kind of person who knows your category better than anyone else — and is willing to spend 30% to 70% more with you. Superconsumers (and the data associated with them) are essential to unlocking exponential growth for your business.

When you gather and leverage this information through a data flywheel, you can forecast the future of the category.

Let me explain how.

The Data Flywheel

The elite Category Kings & Queens recognize that each area of The Magic Triangle generates data about their Supers and the future of the category.

• The product
• The company & underlying business model
• And the company’s leadership position in their chosen category