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5 Steps To Start Building Your Personal Brand
What on earth is a personal brand?
When people say, “I want to build a personal brand,” the first thing they think about is numbers. Number of Twitter followers. Number of Facebook Likes. Number of blog subscribers.
Those are very poor metrics for building a meaningful personal brand.
Building a personal brand means providing so much value in one (or multiple) niche(s) that people begin to associate your name with the idea of what it means to be successful in that industry.
You become a thought leader and an influencer.
Building a personal brand takes a lot of work, but if you are ready to dive in, here’s the overview you need:
Step 1: Figure out what you are good at, and what you want to do to make a living.
I don’t know about you, but I am really, really bad at convincing myself to do things I don’t enjoy. It’s part of the reason I was such a horrible student.
The first step is acknowledging what you like doing — because if you don’t like doing it, chances are you won’t take it very seriously, and if you aren’t willing to take it seriously and be good at it, then why even bother?
