5 Simple Reasons Why You Should Create Content As A Ghostwriter

Hint: It’s not about going viral

Nicolas Cole
4 min readMay 26, 2024


Many aspiring Premium Ghostwriters think they need to be some kind of “internet celebrity” with hundreds of thousands of followers to land 4-figure (or 5-figure) deals.

This faulty belief leads to 3 outcomes:

  • They focus on “going viral” and “building an audience” rather than creating useful content their ideal clients want (and need) to read.
  • They pile pressure on themselves to write for “the algorithm,” believing that going viral will land them their next client.
  • And when they don’t go viral (or if they do, they fail to land a client), they give up on their content strategy entirely.

Here’s a newsflash for you:

Creating content to go viral won’t land you your next client.

Instead, you should be creating content about the industry you ghostwrite in.

Your goal should be to build a library of content that educates your ideal customer. A library of content that you can use over and over again on sales calls, in your outreach, and across different platforms. Once you get your content flywheel spinning, it’s only a matter of time before opportunities come your way.

Here are 5 reasons why creating content about your ghostwriting niche can help land your next client:



Nicolas Cole

100M+ Views | 5x Author | Co-founder of Ship 30 for 30 | Want to start writing online? Get the Ultimate Guide: https://startwritingonline.com