4 Ghostwriting Pricing Rules To Live By So You Can Charge More $$$ For Your Services

I want to share with you four pricing rules to help you charge more for your ghostwriting services.

Before we dive into the rules, we need to break the biggest faulty belief holding back 95% of writers from charging more:

Nothing in and of itself is “Cheap” or Expensive.”

Let’s take cars as an example.

Next to a Ferrari, a Tesla looks cheap. But next to a Toyota Corolla Hatchback, the Tesla looks expensive.

The big takeaway here is that all pricing is relative and what seems expensive or cheap depends on the context in which you put the price. And when it comes to pricing your ghostwriting services, being able to charge more all rests on how you anchor the price to the value you’re delivering.

Here are the two pricing mistakes most ghostwriters make:

• They price anchor to someone else and they charge a little bit less so they remain “competitive”
• Or they pick a random number out of thin air and run with it if it sounds reasonable (not whether it’s worth it to them or the client)

Both of these approaches are flawed. Instead, you should use these four pricing rules to maximize the amount you charge to the client while also delivering an insane amount of value for them (so you have more prospective customers saying “yes” to your offer).