3 Ways To Create A Unique POV, And How Spot People Peddling A Fake One

Most writers, creators, marketers, entrepreneurs, and businesses (big and small) approach content creation through a product-first mindset.

How can we make our newsletter better than the competition? How can we be smarter? How can we utilize more research?

What they fail to realize, however, is that no matter how much better/faster/smarter/cheaper they make their content, they are still firmly positioned in someone else’s shadow.

To stand out, they need a radically different Point Of View.

How To Have A Radically Different Point Of View

As I shared in How To Write A Top 1% Business Newsletter, the single point of failure for every business, product, service, and newsletter is your POV.

The hard part is coming up with a unique one, so here are 3 ways to get started:

1. Change the subject of the category.

The key here is to get hyper-specific about what it is you’re actually writing about.

• Is it “business news” in general?
• Or is it news updates on small businesses?
• Or news updates on small businesses in remote locations?