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3 Things You Need To Know Before Embarking On The Twisted Path Of Entrepreneurship

Nicolas Cole
4 min readMay 1, 2020

Your first startup is exhilarating.

Whether it’s a side project you’re starting with friends while working a full-time job, or you’re one of those entrepreneurs that has decided to take the leap and go all-in on your idea, all startups experience many of the same fundamental challenges.

As a founder, co-founder, or team member, you’re going to have expectations; for the project, for those around you, and most importantly, what “success” looks like for you.

But as a founder myself, and someone who has been involved in a handful of different startup ventures (some amazing, some disappointing), here is my biggest piece of advice:

Try let all those expectations go.

In startup land, expectations can be a very harmful thing.

They get in the way of the process, and even more so, they create unnecessary tension within your team.

Why?

Because everyone has their own idea of how they want things to go-;and the nature of a startup is for things to never, ever, go as planned.

I’ve had some very high moments as an entrepreneur. I’ve also had moments where all I wanted was for the day to end so I…

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Nicolas Cole
Nicolas Cole

Written by Nicolas Cole

100M+ Views | 5x Author | Co-founder of Ship 30 for 30 | Want to start writing online? Get the Ultimate Guide: https://startwritingonline.com

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