3 Simple Ways To Make Your Medium Headlines Irresistible (Click!)

Yes, this picture was chosen on purpose. You clicked!

Today is an exciting day.

Do you know why?

Because today is the day your headlines go from being “OK” to irresistible.

Think about that word for a second. Irresistible. It means, “Even if I didn’t think I wanted this, now I want it.” Which is exactly the sort of thing you want to trigger in your readers. You want to get them to STOP, pause, read your headline, re-read your headline, and then say to themselves, “Well, I gotta know what happens next.”

Click.

If you think this isn’t how content works on the Internet, you are gravely mistaken. I wrote a whole book on how to “beat the game” of capturing and keeping attention with words online, called The Art and Business of Online Writing, if you want to go down the rabbit hole.

But, I digress.

The secret to irresistible headlines is to give the reader 3 very specific pieces of information.

1. What is this about?

2. Who is this for?

3. What do I (as the reader) get in return?

Remember, there is a cost to reading your writing.