3 Simple Ways Freelance Writers Can Make More Money By Discounting Projects

Stop discounting out of desperation. Start discounting to grow your business.

Too many writers discount out of desperation.

Instead, I want to help you start using discounting to grow your ghostwriting business.

Back in 2017, I was a few months into building my ghostwriting agency and my co-founder had quit his job to go all in on the business. My ghostwriting income was supporting both of us until we could get the agency off the ground. And we’d just had an exciting call with a potential client.

She was a former Google executive turned startup founder and had just raised $13 million.

We’d seen the raise on TechCrunch so we sent her a cold email offering her some free advice. We then pitched her on our services. After speaking with her, she spent two weeks shopping around other agencies and couldn’t find anyone who offered the kind of services we provided.

Then one day an email landed in my inbox:

“I’d really like to work with you, but this is more than what we’ve budgeted for this year. Would you be willing to do this at a discount?”