3 Simple Steps To Create An Irresistible Ghostwriting Offer
This is how you start charging more $$$ for your services
What’s the difference between one ghostwriter charging $100 for a thought-leadership article and another charging $1,000?
How they’ve framed the value of the service.
The work could be identical. But that’s not what matters when you are selling a service. So many writers struggle to understand that it isn’t about the amount of “work” you do (in terms of hours worked, words written, etc) that is inherently valuable. It’s the outcomes your service generates for the client which are valuable. How you frame those outcomes is how you are able to charge premium prices as a ghostwriter.
You understand how to frame those outcomes by thinking about and creating an “Irresistible Offer”. This is your 30-second elevator pitch you give to anyone interested in your services.
There are 3 parts to consider when creating your Irresistible Offer:
Part #1: Niche down until you have an Information Advantage
An Information Advantage is how you’re able to distinguish yourself from other ghostwriters or freelance writers.