3 Niche Myths: Why There’s No Such Thing As Too Niche

You’re sitting on a $100,000+ digital product

One of the biggest misconceptions that writers & creators have is that being too specific is “too small.”

Most creators are afraid to niche down because they want to make something for everyone (to maximize readers, downloads, clicks, $$$, etc).

And they avoid creating their first digital product because they falsely believe these 3 myths:

• “My audience isn’t big enough yet.”
• “Once I pick a niche, I can’t ever change it.”
• “I can’t launch a product because I’m not an expert.”

But these myths are wrong!

And not only are they wrong, but they are keeping you from turning “what you know” into a $100,000 asset that will generate dividends for you over the next decade.

Let’s break it down.

Myth #1: “My audience isn’t big enough yet.”

Most creators want to wait until their niche is “big enough” before deciding what their niche is–they want a sure bet that holds the promise of no loss in time or money, as if the size of the audience guarantees no risk.

So when is enough, enough?

• When you have 1,000 followers?
• When you have 10,000 followers?
• When you have 100,000 followers?