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3 Mistakes Keeping Ghostwriters Overworked & Underpaid
If you want to escape the freelancer hamster wheel (and start landing high-paying clients), then you need to stop calling yourself a “Freelance Writer.”
Instead, call yourself a Premium Ghostwriter.
Here’s why:
One of the first questions we get when writers or people working a 9 to 5 discover the world of Premium Ghostwriting is, “How is this any different from freelance writing?”
It’s an understandable question. Many people believe “ghostwriting” is just another way of saying you’re a freelance writer. It conjures up an image of a writer trawling the pages of Upwork and Fiverr trying to find clients. And because there are hundreds of other writers to compete with, they sell their pen as cheaply as possible.
But this stereotypical image misses the fundamental difference between Freelance Writing and Ghostwriting.
What’s the difference between Freelance Writing and Ghostwriting?
The language you use to describe yourself has a huge impact on the way your clients, other writers, and even yourself view what you do and what you offer.
Let’s dive into the main differences between these two groups of writers.
Freelance Writing Is A Commodity.
Millions of people call themselves “freelance writers” and as a result they sound like a commodity.
- Freelance writing is primarily associated with content marketing for companies and brands
- Freelance writing is seen as a career path you fall into (not one you choose based on expertise)
- Freelance writing has a reputation for being priced per hour (or worse… per word!) where you write “anything” for “anyone”
In other words, clients see you as a freelancer who takes orders, not a specialized consultant.
Ghostwriting Is A Premium Service.
Very few people in the world (relative to “freelance writers”) call themselves ghostwriters, which means just by calling yourself a ghostwriter, you immediately stand out.