3 Lessons To Create A Lifelong Writing Habit

From Legendary Copywriter Eugene Schwartz

Today, I want to help you create a consistent writing habit.

To do this, I’m diving into the writing process of one of marketing’s greatest thinkers and copywriters: Eugene Schwartz.

For those who don’t know him, here’s a quick primer:

Known as the “Godfather of Advertising”, Schwartz published 9 books in his lifetime and was one of the most highly-paid copywriters in the 1950s and 60s. His famous book, Breakthrough Advertising, is a revered classic in the marketing industry. It’s so good, the original hardcover sells for $247.

In this book, Schwartz shares the daily writing routine which ensured he could pump out money-spinning ad copy on demand.

Let’s dive in!

Writing every day can be one of the hardest things in the world.

So to make it easy, Schwartz’s secret was to treat it like athletes treat the gym.

If you’re going to write consistently over time, you need to have a proven system…