3 Dead-Simple Techniques To Master The Art Of Persuasive Writing (Even If You’re A Complete Beginner)

Nicolas Cole
6 min readApr 24, 2024

There are three powerful techniques that can help you write persuasively:

  • P.A.S.
  • The Grease-Slide
  • And Hooks

Because effective communication isn’t just about what you say — it’s about how you say it.

And your writing may be well-crafted and beautifully written, but if it doesn’t pull your readers down the page, then it’s all for not.

Persuasive writing is an essential skill for Digital Writers, as it can help you convince your readers to take action, whether it’s buying a product, signing up for a service, or simply changing their minds about something. It can take years to master, but there are some simple techniques that you can use to make it more effective.

Let’s get into it.

Persuasive Technique #1: The Grease-Slide

Have you walked through the mud?

Every step feels heavy and cumbersome, as if you’re constantly fighting against an unseen force that’s trying to hold you back. The resistance of the mud makes it difficult to move quickly, and the effort required to take each step can quickly tire you out.



Nicolas Cole

100M+ Views | 5x Author | Co-founder of Ship 30 for 30 | Want to start writing online? Get the Ultimate Guide: https://startwritingonline.com