$10,000,000 Worth Of Sales Copy Advice (In 7 Phrases)

Nicolas Cole
6 min readNov 28, 2023

One of the biggest myths in all of writing is that there is “writing” and then there is “selling.”

  • Writing = good, smart, helpful, etc.
  • Selling = bad, sleazy, scammy, etc.

There is a misconception in the world of communication that “sales copy” is what you do when trying to “trick” customers into buying your products. As if, the moment you start to speak about the benefit or the outcome of what you are providing the person, you have entered unforgivable territory.

God forbid you sell!

As a result, since so many people are afraid of coming off as “salesy,” they over-rotate in the opposite direction.

They talk about themselves.

  • “I worked very hard on this book.”
  • “I spend 100 hours creating this course.”
  • “I care so, so much about this topic.”

Or, they are try to appeal to “everyone” by being vague.

  • “Synchronicity at its finest.”
  • “The change we seek in the world.”
  • “Greatness for all.”

(These phrases mean nothing — and the reader/customer has absolutely no idea what you’re saying.)

Both of these are poor strategies.

$10,000,000 Sales Copy Advice

The reality is, it doesn’t matter whether you call it “writing” or you call it “selling.”

Either way, your job as a writer and creator is to “sell” readers on your ideas.

For example: if you go into a bookstore, grab a book off the shelf, and start reading the first page, the very first question you are asking yourself is, “Do I buy this? Do I believe this will make a difference in my life?” If you do, then you buy the book. And if you don’t, then you leave it on the shelf for the next person.

How “good” the writing is, is irrelevant. All that matters is whether or not it speaks directly to you and your wants, needs, hopes, dreams, and ambitions. You are only going to buy the book if you “buy into” the ideas themselves.

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Nicolas Cole

100M+ Views | 5x Author | Co-founder of Ship 30 for 30 | Want to start writing online? Get the Ultimate Guide: https://startwritingonline.com